Finding the right coach shouldn't feel like guesswork.
knwn. exists because the fitness industry is overwhelming, hard to navigate, and built to reward visibility over qualification. We're here to change that.
Origin
The problem we saw
The industry is full of coaches. Finding the right one is a different problem entirely. That's the only problem knwn is trying to solve.
Promise
Our commitment
Every coach is human-vetted before they join the platform. Every match comes with a reason. If it isn't right, we get your feedback and fix it.
Standards
How we vet
Every coach on knwn. is assessed on qualifications, experience and client outcomes. We verify credentials, interview each applicant, and monitor performance over time. Coaches who don't meet the standard are removed from the network.
Method
How we match
No browsing. No guessing. Your answers are scored against every verified coach in the network, weighing specialism, style, availability and budget. You're introduced to the right person.
Founder
A note from the founder
I've been in the health and fitness industry for 10 years - first as someone trying to navigate it, then as someone working inside it.
Both sides taught me the same thing.
Good coaches are everywhere. The right coach is much harder to find. And the difference between those two things is real. I've watched people invest time, money and genuine trust in practitioners who weren't wrong - just wrong for them. I've been that person.
The industry doesn't make it easy to know. It rewards visibility over fit. It's built for the loudest voice in the room, not the most relevant one.
knwn. is the answer I kept looking for and couldn't find. Not a marketplace. Not a directory. A proper way to find the right person.
Harriet - Founder, knwn.
