Harriet, founder of knwn., training with a barbell.

    The founding fifty

    You're qualified. You're good at what you do. Getting found shouldn't be the hard part.

    We're bringing together fifty trusted specialists to shape the earliest chapter of knwn. We do the finding. You do the coaching.

    Applications include verification and a founder interview.

    The founding fifty1 in 3 coaches acceptedFounder interviewMatched by specialism and stylePriority placementThree months free if unmatchedVerified credentialsA direct line to Harriet

    Why this cohort

    A small group of coaches, chosen for what they bring.

    1 in 3

    coaches who apply make it through our vetting process.

    knwn. is built for people to find the right coach or practitioner. Your expertise is not placed in a directory or left to compete for attention. It is understood, represented and matched with care.

    Who we're looking for

    • Nutritionists
    • Personal trainers
    • Strength & conditioning coaches
    • Osteopaths
    • Physiotherapists

    Currently accepting applications from these specialisms.

    The maths

    One client, one month. Membership paid back.

    A month of coaching sits around £100–200. Membership is £150 for six months. One client covers it. And you're not here for one - you're here to build a book.

    Your monthly client fee

    £900

    one client over six months

    £150

    founding membership

    Membership is 17% of what a single client brings in. Paid back in month one.

    A note from Harriet

    Built with its first coaches

    Your voice should carry weight here.

    The founding fifty will be the first specialists we learn from as knwn. grows. You will have a direct line to Harriet and a real say in how the platform develops.

    This is a one-time cohort. Once it is full, membership moves to standard pricing and terms.

    Founding membership

    More than a profile. A place at the table.

    • A blank credential card with a wax-seal checkmark resting on a gym bench.

      Verified profile

      Matched to your specialism and style, with your credentials visibly checked.

    • Priority placement

      Seen first while we grow.

    • 1:1 SEO session

      Profile optimisation with Harriet, knwn. founder.

    • Two knwn. coaches chatting in a studio.

      Founding community

      The knwn. coaches WhatsApp group for cross-collaboration.

    • Inside a partner gym space.

      Gym referrals

      Gyms and wellness spaces come to us for specialists. We recommend you directly.

    • A say in the platform

      Direct line to the founding team as knwn. develops.

    • Three months free

      If we don't match you in six.

    The guarantee

    Our skin in the game.

    If we don't match you with a client in six months, your next three are on us. We're building supply and demand in parallel. This is our skin in the game while we prove the balance.

    The path in

    Considered from the start.

    Learn how knwn. works for coaches →

    1. Stage 01

      Apply

      Tell us about your work, qualifications and specialism.

    2. Stage 02

      We verify and interview

      Shortlisted coaches meet us for an interview. We review your credentials, experience and fit for the cohort.

    3. Stage 03

      Join and get matched

      Approved founding coaches receive their profile and are matched to clients by specialist fit and style.

    One of the founding fifty

    Bring your expertise. Help shape what comes next.

    £150 · six months · upfront or installments

    Apply to join

    Applications reviewed within 5 working days.