Coach lifting a barbell in a dark green studio.

    Vetted coach matchmaking

    The right coach exists.
    We find them.

    The fitness industry is overwhelming and hard to navigate. Knowing who to trust is even harder. knwn. takes the guesswork out of it.

    The problem

    0 in 0 don't know what to look for in a health professional.

    Finding the right one is hard. knwn. is built to change that.

    Unregulated

    Oversaturated

    Hard to navigate

    Coach and client reviewing a training plan together on a tablet.

    The cost of guessing

    Guesswork isn't free. It's just spread out.

    Most people spend a year cycling through memberships, apps and trial sessions before they find someone who actually fits. Pick what's closest to you.

    A year of guesswork

    £1,140

    • — Membership you use twice a month
    • — Boutique classes when motivation spikes
    • — No plan behind either

    A year with the right coach

    One match

    • — Chosen on your goals and history
    • — Credentials checked before you meet
    • — Free to find out. Two minutes.

    Same money, spent with a plan behind it.

    How it works

    No browsing. No guessing.

    Your details are only shared with a coach once you've been matched and you've agreed.

    6 questions

    About 2 minutes to your match

    01

    Answer the questions

    6 questions, about 2 minutes. We learn your goals, your history and where you are right now.

    02

    We match you

    Your answers lead you to the right person. No browsing, no guessing.

    03

    Your coach reaches out

    The coach you've been matched with contacts you directly.

    What clients say

    Real people. Real matches.

    5.0 average · 17 verified client reviews

    “When I started with Lillie, I never considered myself a runner. Now I’m running 10km, working towards a half marathon and have completed my first HYROX! Her coaching is genuinely tailored to my goals, abilities and life. Her guidance has massively improved my mobility and helped me stay injury-free. I’ve gained so much confidence in what my body can do and couldn’t recommend her enough!”

    — Heidi N

    “I have had a great experience with Ewan. Industry leading knowledge of programming, rehab, strength training and many other aspects of coaching. But what separates him from others is his ability to meet you where you are at in and out of the gym. I made great progress with them and Ewan went above and beyond to be there if I needed help.”

    — Kieran H

    “James's approach to keep things simple and not over complicate his methods, makes the course accessible for anyone, regardless of their level of nutritional understanding. James guides and educates, allowing you to take ownership of your nutrition but he's always there to support if you're unsure about anything. James supported me with a late summer Marathon training and event plan,”

    — Chris M

    “Training with Rosie has been a total life-changer for me. She is dedicated, patient, and truly listens to what my goals are. Rosie has helped me identify, work towards, and achieve other personal goals. As a result, I am so much more confident in my own skin and body. I cannot recommend her highly enough!”

    — Jenna L

    “After my ACL surgery, I was looking for guidance to rebuild my strength and confidence so I could get back to training. Tom created a personalised plan that was tailored to my recovery and adapted as I progressed. I always felt supported, and being part of such a positive community made the whole process even better. I couldn't recommend Tom enough for anyone recovering from an injury!”

    — Izzy R

    “I worked with Katie Bain for 3 months on my nutrition plan and couldn’t recommend her enough. She’s very easy to work with, supportive and explains everything in a way that actually makes sense. We experimented with a few different approaches and found a fueling strategy that really suits me and how I prefer to fuel. If you have little to no knowledge about nutrition, you’ll learn so much.”

    — James A.

    “She is the best of the best of the best”

    — Harriet R

    “I’ve worked with Lillie for 3½ years and she’s transformed far more than my strength. I went from a very restricted diet and 30+ supplements a day to enjoying foods I hadn’t eaten in 7+ years. We’ve also smashed PBs, improved my marathon by 26 minutes and completed HYROX. She genuinely cares, knows when to push and when to pull back. She’s one in a million!”

    — Lucy P

    “Over the course of the last year, not only have I achieved so many PBs but I’ve also regained strength and confidence on my knees and have been pain-free on my shoulder. Ewan’s support is never ending, he’s always there to provide in-depth feedback and advice in all aspects of training and his technique cues are always so incredibly helpful. I am more than thr”

    — Eirini P

    “Rosie encourages me to work through mental barriers, lift heavier than I think I can, and trust that I am capable of more than I realise. The strength I have gained through her coaching is about so much more than lifting heavier weights, it has changed how I move through everyday life. My back hurts less, I can run and feel strong, and lift things with confidence.”

    — Ramya R

    What we cover

    Not thousands of coaches. The right ones.

    Each discipline is matched against your answers, not searched by category.

    Nutrition

    Registered dietitians and qualified nutritionists. Evidence-based, no fads.

    Training & movement

    Strength, conditioning and movement coaches with proven credentials.

    Health psychiatrists - COMING SOON

    Practitioners who specialise in behaviour change and sustainable habits.

    Recovery & physio

    Accredited physios and rehabilitation specialists.

    Hormonal health

    Specialists in hormonal health, perimenopause and metabolic care.

    Lifestyle & habits - COMING SOON

    Sleep, stress and routine. The foundations that hold everything else up.

    0%

    Verified before they appear

    Every knwn. coach is qualified, verified and approved before they appear in your results.

    Person training dynamically with a kettlebell against an orange backdrop.

    Why knwn.

    Matched for fit, not marketed for clicks.

    We built knwn. because we'd watched too many people bounce between coaches who looked great online but weren't the right fit. This is a small, careful service run by people who believe the right match changes everything — and that finding it should feel calm, clear, and human.

    The right coach exists. We find them.

    Your answers lead you to the right person.

    knwn. matches you at no cost. 
    The only payment is between you and the coach you choose after a no-pressure chat with them